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In the past, classic forms of real estate marketing have included colorful flyers, websites, brochures, and leaflets. But the all too familiar modes of marketing have slowly evolved with technological innovations. Now, there are diverse real estate apps to navigate, breathtaking videos that can be taken via drones, and countless other forms of marketing that agents must utilize to remain competitive.
Check out these updated marketing methods that take advantage of technological advancements so your business can gain a competitive edge.
3-D Cameras
Bring your listings to life with a 3D camera. Matterport is just one company that is helping real estate agents take their listings to another level. Last year, Matterport won Reology’s “FWD” pitch competition which featured 15 startups with the shared goal of enhancing real estate processes.
Matterport’s camera allows agents to create a 3D model of their listing for prospective buyers. Buyers will gain a better understanding of depth and location while agents have the ability to alter the image with appliance upgrades, paint colors, and more. The camera essentially allows the user to instantly renovate a property to the client’s liking. Although the camera comes at a steep price ($4500), it is no doubt an investment that can only benefit your business.
Smartphone Apps
In this day and age, smartphone apps seem endless. A quick glance at any app store will reveal hundreds of pages of apps to choose from which can be daunting. However, many have proven to be successful among the real estate community.
For example, if you’re not ready to invest in a 3D camera yet, you can opt for MagicPlan which allows users to create a digital floorplan to pair with their listings. The app works similarly to the panoramic function on a smartphone. A user simply opens the app while in a given room and walks around the perimeter of the room, with the camera facing outwards toward the walls. The app grabs the dimensions of each room and pieces together a cohesive floorplan in an instant.
Directr is another popular app that allows agents to create professional videos for their clients. With the app, users can edit audio, trim and slice the video, and store the finished product in the cloud so there are no saving mishaps. The end result is a smooth, professional-looking video.
Google AdWords
Because SEO can only take your business so far, Google Adwords can elevate the marketing power of your real estate business. You can create an AdWords campaign with relevant keywords to cater to your target audience. When someone creates a Google search using your keywords, your ad can appear on the google search page, depending on your quality score and the bid you place for the keyword. A quality score is comprised of the relevance of your ad to the keyword being searched and how many times your ad has been clicked on in the past.