Now that we are spending a lot of time at home, streaming services such as Netflix, Amazon Prime, Hulu, and Disney+ are being used more than ever. Did you ever wonder about the data science that influences marketing in the entertainment industry, such as how networks know what kinds of shows you will like or won’t?  In a presentation titled “Marketing Science in Entertainment: A Machine Learning Approach,” Brett Danaher, Assistant Professor of Economic and Management Science at Chapman University, gave an informative introduction to marketing science as it pertains to his work, and its potential uses for the housing and real estate ecosystem. Dr. Danaher publishes research in data science and entertainment strategy and consults for large entertainment firms such as NBC Universal, Disney, Spotify, EMI Music, Harper Collins, BBC Studios and Masterclass. Watch the video at the link!

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