Inside Look at the Marketing Science Behind the Entertainment Industry

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Now that we are spending a lot of time at home, streaming services such as Netflix, Amazon Prime, Hulu, and Disney+ are being used more than ever. Did you ever wonder about the data science that influences marketing in the entertainment industry, such as how networks know what kinds of shows you will like or won’t?  In a presentation titled “Marketing Science in Entertainment: A Machine Learning Approach,” Brett DanaherAssistant Professor of Economic and Management Science at Chapman University, gave an informative introduction to marketing science as it pertains to his work, and its potential uses for the housing and real estate ecosystem. Dr. Danaher publishes research in data science and entertainment strategy and consults for large entertainment firms such as NBC Universal, Disney, Spotify, EMI Music, Harper Collins, BBC Studios and Masterclass. Watch the video at the link!

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Market Your Products and Services Nationwide with NAWRB

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Advertise your products and services in NAWRB Magazine to appeal to a nationwide client base. Beginning next issue, we will highlight a variety of states in each magazine. We’ll divulge the best cities to invest your money in our chosen states. From the sunny shores of California to the Rocky Mountains of Colorado, our next issue will give you a taste of four different states and what it means in terms of housing.

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The Future of Real Estate Marketing

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In the past, classic forms of real estate marketing have included colorful flyers, websites, brochures, and leaflets. But the all too familiar modes of marketing have slowly evolved with technological innovations. Now, there are diverse real estate apps to navigate, breathtaking videos that can be taken via drones, and countless other forms of marketing that agents must utilize to remain competitive.

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NAWRB Needs Passionate Women On Its Team!

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With our rapid expansion and brand awareness comes the increased need for passionate women to promote business opportunities and boost sales. We’re looking for women that share our vision of advocating and promoting for women and women-owned businesses specializing in the housing economy.

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