The Movers & the Shakedown

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America has long been crowned as the land of dreamers, the land of opportunity, and if you work hard enough and remain diligent, there is nothing you can’t achieve. The wealth is in land and labor, and it’s that which accumulates, you can control, and pass on to the next generation. Black people are not very active in the home buying market today and the likelihood of changing this outlook is bleak. As the Pew Research Center reports, in 1994, 42.3 percent of black households owned their homes; in 2016, their homeownership rate is 41.3 percent. The dream of homeownership is fleeting for black households stemming from being a historically disadvantaged group. As we look at the effects of the foreclosure and unemployment crisis resulting from the Great Recession, an optimistic outlook is hard to find.

In examining the contributing factors and consequences of the 2007-2008 foreclosure crisis, the ramifications of housing discrimination against black householders, then and now, remain virtually unchanged. With the influx of stable employment and easily accessible mortgages, many Blacks were able to participate in the American dream of homeownership. But with the ease and accessibility of ownership came subprime loans, manipulated interest rates and overpayment of homes. It was a ticking time bomb.

Across the nation, black homeowners were disproportionately affected by the foreclosure crisis, with more than 240,000 of them losing their homes. In a 2014 article investigating the foreclosure crisis, Nathalie Baptiste presents staggering facts regarding the deterioration of black wealth. She states that the foreclosures affected blacks of all income brackets, and high-earning blacks were 80 percent more likely to lose their homes than their white counterparts.
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Women’s Housing Growth: Winning in Heels

Globally, women are finally entering into boardrooms without having to knock, and they are not just there to serve the coffee. We are managing businesses, large or small, employing multiple solutions without trepidation, and jack hammering every glass ceiling in our way, or at least taking a shot at it. We are standing up for our truths, flaunting our power suits, high heels and unique personalities without apology. In 2015, according to the National Architectural Accrediting Board (NAAB), 44 percent of the graduates in its accredited college program were women. The 2016 National Association of Realtors (NAR) Member Profile reveals that women comprise 62 percent of Realtors in the U.S. market, 21 percent also hold broker licenses and 16 percent hold broker associate licenses. Additionally, women in real estate are no longer limited to salesperson roles, but are builders, welders, roofers, plumbers and environmental assessment experts. It is important to explore just how difficult the journey has been, and to celebrate the fact that we continue to face our challenges head on, impacting our industry sectors positively just by taking up and owning our spots.

At birth, three words determined your life for the foreseeable future—“It’s a girl”—and your journey began. Do you get an education? Do you attend the same schools, participate in the same activities and take the same classes as the male siblings in your family, or do your parents provide you with less, expecting you to grow into a docile young woman who should be seen and not heard? Hopefully the former applied in your case, and off to school you went, pink backpack, pretty dress and all, and life as you knew it changed forever.

According to a study conducted by the Harvard Graduate School of Education’s Making Caring Common Project, the “glass ceiling” concept is identified as early as middle school, with girls being
multiple times less likely to gain acceptance into leadership
positions, even by other girls in their grade. One of their most surprising findings was that 23 percent of girls preferred a male student in leadership, and only 8 percent preferred a female leader. Conversely, male students were 40 percent more likely to prefer a male leader, and only 4 percent were more likely to prefer a female.
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2017 Women’s Collaboration without Baggage

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Over the past decade women have made significant strides in the women’s movement, uniting in greater numbers and forming groundbreaking organizations. Within this progress, it is necessary for women to collaborate without holding back; if we cannot thrive together, we are breaking the unity and leaving some women behind. Whether it’s between best friends, family, social media followers, casual acquaintances or the press, it is crucial for women to express support for one another. The camaraderie in our forward-thinking, intense conversations should be felt as we recognize and celebrate our work and achievements.

Collaboration

What holds you back in this collaboration? What is your baggage? As women, we can often be each other’s worst enemies; which, given the obstacles we’re already facing, is entirely counterproductive. Rather than celebrate another woman’s successes, we criticize or downplay her achievements. We see another woman’s successes as a reflection of our own missed opportunities or failures. In other words, we compare ourselves to each other as if we are competitors in the race to success.

However, by seeing other women as our partners, and not competitors, we can help push each other to the finish line. One woman’s win is a win for all women, just as any achievement in gender equality affects us all.

Women are born multi-taskers, and with each generation—augmented by our own desire to compete harder and faster—more and more is put on our plate. Women’s habit to burn the candles at both ends has had direct consequences, notably in the fact that heart attacks are the leading cause of death among women. By focusing our efforts, and especially by helping one another, we can advance the women’s movement and lighten the weight on our shoulders by working smarter.

While we are seeing improvements in the gender wage gap, more needs to be done to reach gender parity.

Women’s Movement
Driven by the fight for equality, the many focuses in the women’s movement can at times delay our progress. We need a defined foundation, a common ground on which we can all stand and advocate in the movement for equality.

Perhaps different groups can agree on an issue like eliminating the gender wage gap, but disagree on a separate women’s issue. Should they work towards the ideal upon which they see eye to eye, or allow their differences to prevent their collaboration?

If you dig deep enough, you will eventually find something about a person with which your views do not align; but any work or progress you’ve made together doesn’t have to go down the drain. This is not the correct or productive thing to do.

Having different opinions is common, and it’s okay for women to be involved in one aspect of the women’s movement without participating in another. We must be united in spite of our differences, not driven apart by them. Being united as one force does not mean that we forget what makes us different; unity amidst diversity requires that we acknowledge our differences as unique experiences and strengths that each can bring to the table.

A balanced platform allows women to be united under defined ideals, wants and beliefs without leading to disagreements about other points of view. To build a foundation from which we can collaborate for change, we need to distinguish the core values that underlie the different sectors in the women’s movement. There must be a belief that motivates each of the issues we promote, such as the right for equality or freedom. Discovering what our issues have in common will help us form a frame for a cohesive, directed force. This is important not only in moving us forward in achieving shared goals, but also in making our cause distinguishable to others because everything we support and advocate for will be connected to the bigger picture.

Each of us focusing on disparate problems will not provide enough impetus for change. Without a foundation on which we can all stand together, we lack the collaborative spirit necessary for the women’s movement to grow and flourish. Right now, we are carrying many token bags, each holding a singular issue, which is preventing us from getting enough traction; however, we can increase our mobility with a heavy-duty, compartmentalized backpack which can hold the many issues and values that matter to us. This backpack is the only baggage we need.

Raising Your Bottom Line: Capitalizing On Your Business Classification-Women-Owned

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In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure. In the real estate industry, where networking and connections play such a significant role in business performance, what you and your business connote is particularly vital.

As a professional in this highly competitive marketplace, not utilizing the business classifications at your disposal is an oversight. A strategy as old as the industry itself is tailoring to your community. You must play to your strengths, and increasing your business’s appeal to a particular market including potential homebuyers is essential. For women business owners, the utilization of women-owned business classification is vital.

According to 2014 Census Bureau data, there are currently 18,057,000 female homeowners in the United States. As women make advancements in their careers and their wages grow in parity to those of men, women’s homeownership will continue to grow. With this extended buying power, we are seeing the emergence of more women homeowners and a specialized niche for real estate professionals. This growing market is evidenced in the fact that 10 million American women homeowners live alone.
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Ready to Expand/Move or Renovate? Be Prepared for Common Construction Pitfalls

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The thought of expanding your business is exciting. Facilities can have a dramatic positive impact on bottom lines. However, if the end result does not meet your desires and needs, buyer’s remorse can be significant and the reparations costly. There are many common, yet often avoidable, pitfalls that affect construction-related projects. Being aware of these pitfalls in advance and putting the right team, processes and procedures in place, can minimize the opportunity for negative results.

Integrated approach: Each construction-related professional provides a particular strength and unique understanding within their field. Hiring experienced companies with a strong background of collaborating with other professionals to provide integrated delivery is critical to a successful project. Ensure a fully required scope is covered and proposals accurately reflect the required scope.

Stakeholders: Commercial facilities projects involve many different players including business owners, officers, owner’s representatives, architects, engineers, general contractors, subcontractors, construction managers, government entities and, in many situations, real estate brokers. Strong, clear leadership that communicates the scope, budget and schedule early on, defines job rules and expectations, and is prepared to make changes as needed, will facilitate the continued alignment of your project. As the list of stakeholders grows, it can be increasingly difficult to keep everyone in the loop—with the coordination of schedule requirements, the budget and scope changes—and moving toward the same goal.
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Women’s Retirement: An Uphill Battle

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Hindsight is 20/20, meaning that it is easier to examine—and determine the correct course of action in—a situation or event after it has taken place. This phrase emphasizes the importance of having foresight, to ensure that rather than lament the mistakes of the past; we make the correct decisions today to create a better tomorrow.

The lessons of hindsight in regards to women continue to be largely overlooked to this day. Women professionals have continually earned less, had less representation and possessed fewer opportunities than men. Currently, women earn a mere 79 cents for every dollar a man earns, translating to a formidable 27 percent gender wage gap. And for African American women and Latinas, who earn 60 and 55 cents for every man’s dollar respectively, the situation is even harder. Do women get to pay less for food and other necessities than men? No, they are forced to live under the same demands and circumstances with fewer means and resources.

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A Win for Women-Owned Small Businesses: Sole Source Authority

Enacted by section 8(m) of the Small Business Act, the Women-Owned Small Business (WOSB) Program authorizes Federal contracting officers to limit competition for Federal contracts to qualified Women-Owned Small Businesses (WOSBs) or Economically Disadvantaged Women-Owned Small Businesses (EDWOSBs), in select industries.

Sole source authority refers to the power of contracting officers to award Federal contracts directly to individuals or companies without having to consider other firms. This expedites the contracting process by eliminating its competitive nature.

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Hotel Figueroa – Women Finance Hotel for Professional Women

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The idea of a business that is available exclusively to a select group of people connotes discrimination and injustice; the story of the Figueroa Hotel (Fig) is interesting, because it practiced exclusivity for a progressive and meaningful purpose.

For the past half century, it has been common to see women expanding into and thriving in all career avenues; but have you considered the beginnings of this progress? Were women a part of the workforce 100 years ago? They were. Some of them even held important positions.

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Women’s History Month: Women in Sports

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On Thursday, October 20, 2016, the LA Sparks ignited a roaring crowd inside Minnesota’s Target Center as they scored the winning bucket in Game 5 of the WNBA Finals. The buzzer signaled a 77-76 victory for the LA Sparks over the Minnesota Lynx in a nail-biting ending. The triumphant LA Sparks players made Los Angeles proud by winning the first WNBA title since 2002.

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How Technology is Fueling Women Business Owners

Women-owned businesses account for nearly 1.5 trillion dollars in revenue, and female entrepreneurs employ over 7.9 million people in the U.S. With such striking statistics, it’s easy to see how women are leading the way in job creation and having a major economic impact. Women are a true inspiration in my work every day, and I believe technology continues to be a catalyst in helping them achieve even more.

What technology has made possible for any entrepreneur or business owner is quite astounding. Of course, the advent of the Internet generated entirely new industries in which to establish new businesses and tore down geographic boundaries that separated businesses from customers and new markets. But, on a more individual basis, technology now delivers a level of flexibility and mobility that enables every entrepreneur to define her own workstyle and lifestyle. And, none more powerful than that of cloud technology, which has transformed the capabilities accessible to new and smaller businesses.

For the equivalent of four gourmet coffees a month, an entrepreneur can acquire all the technology they need to start a business. Most business processes are available through cloud services by subscription and are maintained by cloud services providers. This enables a new business to be up and running in a matter of hours, with professional email, a full suite of productivity applications and enterprise-grade communications tools like instant messaging, voice and video conferencing—all requiring neither an investment in expensive hardware nor a full-time IT staff.

As many women entrepreneurs will acknowledge, there’s really no separating work and life, and most business owners I come in contact with don’t want to be tethered to a desk. With cloud technology, you can communicate with your team from anywhere on virtually any device. This type of flexibility enables the type of work-life blend that many women seek as they juggle business and home lives. From productivity applications to the latest security advancements, technology helps level the playing field for female entrepreneurs.

The story of women entrepreneurs isn’t complete without discussing the challenges and key developments pertaining to issues like women’s access to credit and the cultural expectations that have, to a certain extent, limited many women’s ability to pursue entrepreneurial ventures. Even though women have faced an uphill battle in their entrepreneurial endeavors, the challenges have fostered new strength and determination that prove integral to their ultimate success.

For example, restricted access to credit led women to start businesses on shoestring budgets, deepening their financial savvy and leading them to find efficient and economical ways to fulfill business needs. Social norms that designated business as an arena exclusively for men motivated women to form networks and alliances that are now critical sources of support for women entrepreneurs. Today, organizations such as the Association of Women’s Business Centers (AWBC) help provide women business owners and entrepreneurs with a variety of support and services, including help in securing rounds of venture capital.

Technology is opening up opportunities—not just for women, but for all entrepreneurs—to launch and grow their businesses. I encourage you to explore the ongoing wave of innovation, in areas such as cloud-based solutions, to discover potential new opportunities, transform your business, achieve and do more.

CINDY BATES
Vice President of U.S.Small &
Midsized Business at Microsoft