The highest performing government contract sector for women will surprise you.

Recent data indicates that the number of woman-owned businesses is not only increasing, but in some sectors, they are gaining ground in the arena of competing for (and receiving) government contracts.
Recent data indicates that the number of woman-owned businesses is not only increasing, but in some sectors, they are gaining ground in the arena of competing for (and receiving) government contracts.

Photo (3) Continue reading

Top 25 Cities & Neighborhoods for Millenials

Excerpt
As professionals in the Housing Economy, it is important to stay up-to-date with the trends in the industry. Now is the time to learn what Millenials look for in places to live.  As a new group are about to graduate college and will be moving across the country, understanding the cities and neighborhoods that appeal to them and the reasons why, can be very beneficial to a real estate professional.

Continue reading

Top 25 Cities & Neighborhoods for Millenials

Excerpt
As professionals in the Housing Economy, it is important to stay up-to-date with the trends in the industry. Now is the time to learn what Millenials look for in places to live.  As a new group are about to graduate college and will be moving across the country, understanding the cities and neighborhoods that appeal to them and the reasons why, can be very beneficial to a real estate professional.

Continue reading

Diversity in the Housing Market

Enjoy this issue of N Magazine as we delve into the diverse culture of our current market. This issue covers the latest State of the Industry news on The Borrower Effect: Impacts and Implications of 2014 Loan Limist, the tools women entrepreneurs need to succeed, and features our She Center(fold) Glenda Gabriel, SVP-Neighborhood Lending Executive of Bank of America. As diverstiy in the housing economy continues to grow, N Magazine will provide you with the tools you need to succeed.

Continue reading

Using Social Selling to Increase your Business

As the business world is constantly evolving so to is the way we conduct our business within it. One of the biggest shifts has been in the way a business sells its product and generates leads. Traditionally, sales consisted of your sales team making cold calls and setting appointments with prospective customers. However, this model for generating business is becoming less effective with the invention of social media. Consumers are now doing more research and develop products and services they are interested in without the need to be continually pitched to. Studies show that a consumer does more than 50 percent of their research on a product or service prior to engaging with the company itself. This social culture has started a new era in sales, known as social sales. In order to be competitive in this marketplace, relationships are more important than ever, and it is imperative to foster a relationship with prospective clients prior to their interest or need in your product or service.
Social Selling is defined as sales that result from a relationship formed on social media. However, moving past that original contact and turning them into a buyer requires you to understand what your prospects want and how to give it to them. Use Social Media to your advantage by connecting with potential consumers within your social circle, engage and educate them on your specific brand drawing these new connections into your business.
Research suggests that 37% of the evaluations consumers make in regards to a company stem from conversations on social media. By being proactive, and connecting with these individuals you have the opportunity to showcase your company as the solution to whatever their current issue may be. These tactics can assist in generating leads, and sales in a time when consumer behavior and their buying
process has dramatically shifted.

Continue reading

What Drives the Market?

As the housing market continues its recovery, it is important to understand the factors that aid in the process.

The housing market is on the path to recovery and it is important that housing professionals understand what drives demand in the market and how to aid the market to its full recovery. In order to prevent the housing bubble from bursting again, it is essential to understand the thought process of the American home buyer. A recent study determined the price of a home and mortgages rates are not the most vital factors when considering to purchase a home, but rather the confidence of the buyer in the assurance the home will be a sound investment, is the most significant factor. To gain an understanding of why buyer confidence is essential, we must first look into the thought of individuals through the home buying process.

Continue reading

The Technology Take Over in Real Estate

REOMAC’s Annual Education Summit and Expo returns this March 23rd through 25th at the JW Marriott in Palm Desert.

REOMAC’s Annual Education Summit and Expo returns this March 23rd through 25th at the JW Marriott in Palm Desert. This conference is a great opportunity to update your skills, connect with other industry professionals, and gain first-hand knowledge from economists, the Department of Treasury and others on the state of the economy and the default industry.

Continue reading

The Best and Worst Markets for Taxes

Homeowners experience the burden on housing markets directly, and as a result realtors must understand these markets and their impacts.  Currently homeowners experiencing the heaviest overall tax burden paid seven times more of a percentage of their income than those with the lowest overall tax burden.

In order to determine the best and worst housing markets for taxes, information was gathered from estimated property taxes, sales taxes, and state income taxes through The Office of Revenue Analysis. The standard for the lowest and highest household income is based on the average family comprised of three members.  The low end of the spectrum is at $25,000 with the high being $150,000.

Continue reading

Irresistible Tips for Selling a Home

The goal is to provide the buyer with the most value when compared to similar homes for sale so that they will want to purchase yours. Visit open houses and arrange to preview the other listings in your neighborhood so you know what you are competing against. Is your home upgraded or over-upgraded? How do the other homes show? Make sure your house shows the best so you get the offer. Buyers will pay a little more for a house that is “turn-key.” By being aware of the other homes in the neighborhood, you know how to put your best foot forward.

By: Terry Haas

Continue reading