Protect Your Small Business From Cyber Attacks

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With October and National Cybersecurity Awareness Month—an annual campaign established by the Department of Homeland Security (DHS) to raise awareness about and educate the public and business owners on cybersecurity—in the rearview mirror, it is vital to ensure that your business is protected.

screen-shot-2016-12-26-at-12-09-18-pmAccording to the Wall Street Journal, over 34,000 computer security incidents occur every day – and 62 percent of those incidents involve breaches of small and medium-sized businesses.

In their annual study, 2015 Cost of Cyber Crime, the Ponemon Institute demonstrates the incredibly debilitating impact of insufficient cybersecurity on small businesses.

2015 Cost of Cyber Crime Key Findings:

The average cost of a single cyber attack on a U.S. company is $1.9 million

Globally

The average yearly cost of cybercrime has increased by 1.9 percent since last year

In 2010, the average time to resolve cyber attacks was 14 days; in 2015 it’s 46 days

The average number of successful cyber attacks per company was 68 in 2012; in 2015 that figure increased to 99

To combat these cyber intrusions, the report suggests the following courses of action:

Employ Data Encryption and Protection and Application Security to minimize cyber attack damages

Resolve attacks quickly with Security Information and Event Management (SIEM)

Use Security Governance Practices and an Intrusion Prevention System to reduce attacks

The study affirms companies utilizing proper security resources have lower cybercrime costs than companies that do not invest in appropriate cyber security. Reduce the costs to your business by using the best resources and ensuring your company is safe from cybercrime

The 30 million American small businesses are the backbone of our country, and any threats to these enterprises also apply to the economy. Eighty percent of small businesses have no employees and 91 percent of women-owned businesses employ no one other than the owner; they are stretched extremely thin and are therefore at risk of being predominantly unprepared to withstand breaches in their systems.

Having secure systems is important for all businesses, including small ones that may not feel at risk of cyber attacks due to their small size. NAWRB is here working on a small business sustainability care pack. As a small business owner, you need to protect your business and situate yourself to navigate future developments in stride. Visit www.NAWRB.com for more information.

Doing Business with California

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The California state government spends approximately $10 billion annually on goods, services and public works.

Do you own or work for a small business? Are you interested in expanding your client base? Perhaps you should look into the government sector. The State of California does business with numerous Small Businesses (SB) throughout the state, buying products and services in IT, construction, temporary labor and even pencils.

The state’s Department of General Services (DGS) Procurement Division (PD) is the central purchasing authority for all state departments, agencies, institutions, community colleges, technical institutes and city or local boards of education.

Certification:
Why get certified with the state? California state government requires state agencies to award at least 25 percent of their annual contracting dollars to certified SBs and at least 3 percent to certified Disabled Veteran Business Enterprises (DVBE).

The state may also give a 5 percent bid preference to certified SBs and may offer up to a 5 percent incentive to DVBEs in the formal bidding process. As a California certified SB and/or DVBE, your business is added to the DGS database, which state agencies and all our resource partners use to find SBs and DVBEs. With these certifications you are also eligible, under the Prompt Payment Act, for higher interest penalties for late undisputed invoice payments.

All California state agencies and departments may use a streamlined procurement process known as the SB/DVBE Option by contracting directly with a California-certified SB or DVBE for goods, services and information technology goods and services valued from $5,000.01 to $249,999.99 (up to $281,000 for public works contracts) after obtaining price quotes from at least two SBs or two DVBEs.

The State of California established the Small Business (SB) and Disabled Veteran Business Enterprise (DVBE) Certification Programs to increase business opportunities for the SB and DVBE community. The programs help SBs and DVBEs participate on a more level playing field when competing for state contracts. Our goal is to ensure all California businesses have access to state opportunities.

The SB and DVBE supplier community are important not only to state agencies, but also to our 60-plus reciprocity partners, local government, municipalities and large businesses looking for subcontractors. Along with their own preference programs/certifications, they also honor the state’s SB and or DVBE certification.

If you are considering certification, listed below is the certification criterion for SBs and or DVBE owners.

For Small Businesses:

      –Be independently owned and operated.

      –Cannot be dominant in the field of operation.

      –Principal office located in California.

      –Owners or officers legally reside in California.

      –100 or fewer employees.

      –Annual gross receipts average $14 million or less over the previous three tax years.

For Disabled Veteran Business Enterprises:

       –At least 51 percent owned by one or more disabled veterans.

      –Daily business operations must be managed and controlled by one or more disabled veterans. The disabled veteran(s) who manages and controls the business is not required to be the owner(s).

      –Home office must be located in the United States and cannot be a branch or subsidiary of a foreign corporation, foreign firm, or other foreign-based business.

How can you apply for certification? If your business meets the eligibility requirements for state certification, register your business and submit your application today by visiting our new Cal eProcure website at the following link: www.caleprocure.dgs.ca.gov.

For more SB/DVBE information, go to: www.dgs.ca.gov/pd/getcertified or for SB/DVBE certification assistance, call (916) 375-4940 Monday through Friday (except state holidays) from 8 a.m. to 5 p.m.

Bidding Opportunities:
Cal eProcure allows bidders to upload bids/proposals in response to online solicitations. You can also track bid progress, learn about pre-bid events and access contract award and other relevant information. There is no fee for you to register, receive email or fax notifications, download or respond to the state of California’s bid solicitations on Cal eProcure.

Small businesses can also access the California State Contracts Register, a central information source for state contracting

opportunities. This system gives businesses access to bidding and contracting resources, as well as their certification profile, in one location.

DGS also serves as business manager for the state of California. We help to better serve the public by providing a

variety of services to state agencies through procurement and acquisition solutions, real estate management and design, environmentally friendly transportation, professional printing, design and Web services, administrative hearings, legal services, building standards, oversight of structural safety, fire/life safety and accessibility for the design and construction of K-12 public schools and community colleges and funding for school construction. 

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What’s New?:
Getting the help you need to do business with the state of California just got easier. The DGS/PD, in partnership with the California Department of Technology, released a brand new tool to put small businesses in touch with the resources they need. The mobile application can be downloaded by both iOS and Android users at the following link: http://apps.cta.ca.gov/EMC/SBDVBE.

With the tip of their fingers, business owners can access information on outreach events happening across the state that provide education on the state certification process and business opportunities. You will also have access to a list of upcoming events, workshops and training opportunities by region, mapping directions to the events nearest your location and event contact and registration information.

For more information on the mobile application, contact the DGS Procurement Division’s Communication & Outreach Section by sending an email to advocate@dgs.ca.gov. Visit the following link for information on upcoming outreach events: http://tinyurl.com/np52g9m.

Resources:
The Office of Small Business & Disabled Veteran Business Enterprise Services (OSDS) Communications & Outreach section assists SBs and DVBEs by participating in outreach events, providing resource guidance and supporting the businesses through advocacy. To find upcoming events coming to you, visit: http://www.documents.dgs.ca.gov/pd/events/SBDVBEevents.pdf   

Although information about your state-certified small business will be included in databases that are accessed by state purchasing officials, your business must still market its products or services. You find advocates from state agencies to learn of pending solicitation at http://www.dgs.ca.gov/pd/advocate and what state agencies buy and the dollar amount of the contracts at http://www.dgs.ca.gov/pd/Programs/caleprocure/SCPRSData.aspx. State government information and services can be found using the California Online Directory at www.cold.ca.gov.

For Small Business and Disabled Veteran Business Enterprise certification program related inquiries: Office of Small Business & Disabled Veteran Business Enterprise Services (OSDS) OSDSHelp@dgs.ca.gov, (916) 375-4940. For state procurement related inquiries: Department of General Services (DGS), Procurement Division custserv@dgs.ca.gov, (800) 559-5529.

screen-shot-2016-12-26-at-12-00-21-pm Michael Aguillio
SB/DVBE Liaison
Procurement Division, Certification & Outreach
State of California, Department of General Services

The 3rd Annual NAWRB Women’s Diversity & Inclusion Leadership Conference

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The 3rd Annual NAWRB Women’s Diversity & Inclusion Leadership Conference took place at the Hilton of Orange in Costa Mesa, California, on August 30th-31st, 2016. The women’s synergy of connecting both professionally and personally in the housing ecosystem was infectious. “The conference provided excellent opportunities for networking with other women in the industry,” stated Sharon Bartlett, Principal Consultant and Owner of Sharon Bartlett Consulting. “All sessions were very informative. More importantly, I can apply what I learned immediately to my business.”

NAWRB had the incredible honor of showcasing a Real Estate Custom Office 365 Training Workshop to help attendees in their daily lives by Melanie Gass, Sr. Partner Channel Marketing Manager SMB&D, US SMB Business Development, Microsoft Corp. Women-owned businesses face a difficult path, with 91 percent of them employing only the owner, and their success through these barriers and limitations means that much more. Gass guided attendees through streamlining their operations and maximizing their performance for success. Women entrepreneurs are here to create change. Who better to deliver the power of women?
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Department of Labor Research and Evaluation Plan for 2016 Request for Information

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Dear Sharon I. Block,

Thank you for the opportunity to provide comments on the Department of Labor’s (DOL) Research and Evaluation Plan for 2016 Request for Information (RFI).

Of the Statistical Analysis of Trends and Surveys, I believe Gender Patterns and Pay in Occupations and Industries along with Caregiving and Women’s Retirement Security are of great importance to the evaluation plan and its practitioners. 

The U.S. Census Bureau reports that women’s median income is 79 percent of men’s median income. This is blatant inequality that needs to be addressed and rectified in order to encourage and secure the progress of women in the workforce and in our country. If women earn less than men, have less means and access to resources, how can they be expected to equally traverse the same professional and personal arenas?

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Personal Interview: Kelle Nolan


1. What do you enjoy doing when you’re out of the office and work isn’t on your mind?

What I most enjoy doing is spending time with my husband and our two dogs. We enjoy being outdoors and going for walks. I enjoy crafting, scrapbooking, and anything that has to do with being creative. These are the top things that I try to concentrate on when I’m trying to relax. I also like to read.

In my crafting I concentrate on rubber-stamping and scrapbooking, paper crafting is how a lot of people refer to it. When I do read it’s usually about self-improvement or motivation. The book I’m currently reading is Be Obsessed Or Be Average by Grant Cardone.

2. What is something most people don’t know about you that they would be surprised to find out?

I think people would be surprised to find out that I enjoy watching golf tournaments on TV. Most people find them very boring, but I actually like watching them.

3. Who is a role model of yours? Why do you look up to this person?

Professionally I would have to say Jackie de Maria, a former employer of mine. She is definitely a professional role model, she demonstrated to me that a woman in a very high position within an organization that is male-dominated can have it all. Jackie balanced her professional career, home life, children, and was a strong, effective leader. She’s someone I look up to and had as a mentor early on in my career.
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Marketing to Women Consumers

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Are you tech savvy? If you answered no to this question, you are most likely hurting your business’s bottom line. Due to technology, it is no longer enough to be a subject matter expert in your field. You have to adapt to the times and become educated on gender-based marketing strategies.

Your Demographic
Knowing your audience is the basis of any marketing plan. According to 2015 Pew Research Center data, 44 percent of women use Pinterest vs. 16 percent of men; if you’re target audience is women, this is just one example showing that certain social media sites hold more value than others.
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Utilize Your Resources to Build a Winning Business Plan

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From marketing to your audience, recruiting effectively and leveraging technology, there are several crucial facets to creating a successful business, not the least of which is utilizing the resources at your disposal to grow business accomplishments.

As a real estate professional, you have to think outside the box in order to thrive in the competitive housing ecosystem. One of these innovative ideas is working with the government. As a real estate professional dealing with properties in your community and county, you may not think you are suited or qualified to work with the government, but you may be.
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Capitalizing on your Business Classification – Women-owned

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Theme: The Innovators: Sure-fire Strategies from Today’s Top Marketers

Capitalizing on your Business Classification – Women-owned

In today’s competitive business arena, a minute detail or decision can mean the difference between long-term success and immediate failure. In the real estate industry, where networking and connections play such a significant role in business performance, what you and your business connote is particularly vital.

As a professional in this highly competitive marketplace, not utilizing the business classifications at your disposal is an oversight. A strategy as old as the industry itself is tailoring to your community. You must play to your strengths, and increasing your business’s appeal to a particular market including potential homebuyers is essential. For women business owners, the utilization of women-owned business classification is vital.
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Growing Your Business to Include an Affluent Global Clientele

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Is part of your 2016 business plan to attract a more global, affluent clientele? The world is getting smaller and smaller, particularly for those with means who are even more world-wise than previous generations. Therefore, growing your business to target, attract and retain this appealing demographic makes sense. However, it’s not for everyone. Attracting affluent patrons outside of your market can be expensive and difficult, yet extremely lucrative. According to the National Association of Realtors (NAR), foreigners pay on average nearly $500,000 for a house, compared to the national average of $256,000. As you think about expanding your business, knowing how to navigate this world and heeding a few key pieces of advice can make all the difference between notable success and spectacular failure.
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SBA Makes Certification Easier with Online Tools

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Earlier this week, ChallengeHER—which assists women in federal contracting—announced that the SBA’s new Certification Website is open and functional for WOSB Procurement Program Participants. This new site allows users to certify their business, fill out WOSB and EDWOSB applications, submit questions/feedback online and more. The SBA also released a webinar that walks you through the process of using the site.

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