Why can’t we just ramp up sales, find new clients and customers and get to one million in revenues that way? Do we really have to deal with confidence issues, limiting beliefs and unconscious thoughts? Sorry, but yes, we do. Because the unconscious drives the show. When only three percent of women are getting to one million in revenues, it’s obvious something isn’t working. Mindset is actually the big mama elephant in the room for most of the women I’ve coached, mentored and swapped entrepreneurial war stories with.

I like to say for women looking to go big it’s not a question of competence; it’s a question of confidence. It’s not that we can’t overcome mindset challenges, but we struggle to figure out how. Very few women are mastering mindset, and it’s the critical driver of success.

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