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Real estate or otherwise, your product or service is excellence. If you are doing business right, you are selling excellence to your customers. We all desire excellence; with it your business will grow. Now you have reputation and resources. Use your reputation and resources to impact the world, locally and globally, both as a community of people and as a physical place.
Excellence
We can define excellence in many ways, and I won’t get into the
details here, but I like to define excellence as “the quality of being outstanding.” Your product or service should stand out among the others. You want your product or service to fulfill your customers’ needs, not convince them of their need for your product or service. Your relationship with them should be beyond transactional to personal, and if you’ve got the best and most excellent product, you’ve placed yourself in a great position to build a huge, dedicated customer base.