As the business world is constantly evolving so to is the way we conduct our business within it. One of the biggest shifts has been in the way a business sells its product and generates leads. Traditionally, sales consisted of your sales team making cold calls and setting appointments with prospective customers. However, this model for generating business is becoming less effective with the invention of social media. Consumers are now doing more research and develop products and services they are interested in without the need to be continually pitched to. Studies show that a consumer does more than 50 percent of their research on a product or service prior to engaging with the company itself. This social culture has started a new era in sales, known as social sales. In order to be competitive in this marketplace, relationships are more important than ever, and it is imperative to foster a relationship with prospective clients prior to their interest or need in your product or service.
Social Selling is defined as sales that result from a relationship formed on social media. However, moving past that original contact and turning them into a buyer requires you to understand what your prospects want and how to give it to them. Use Social Media to your advantage by connecting with potential consumers within your social circle, engage and educate them on your specific brand drawing these new connections into your business.
Research suggests that 37% of the evaluations consumers make in regards to a company stem from conversations on social media. By being proactive, and connecting with these individuals you have the opportunity to showcase your company as the solution to whatever their current issue may be. These tactics can assist in generating leads, and sales in a time when consumer behavior and their buying
process has dramatically shifted.

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