Login
The population of seniors in the United States is increasing rapidly due to the aging baby boomer generation. Some cities are experiencing rapid growth more so than others. It’s important for real estate agents to be aware of these locales and understand the best strategies for appealing to this growing demographic.
To understand the immensity of the growth, let’s look at some statistics. According to Forbes, the number of seniors in the U.S. has grown by 29 percent since the year 2000, compared to the overall population increase of 12 percent. Additionally, the Pew Research Center expects the number of seniors in the U.S. to increase 111 percent from 2010 to 2050.
Suffice it to say, the senior population is a highly viable demographic to cater to, in addition to Millennials. But what makes a perfect home for senior citizens? What conditions are they looking for?
Right now, the oldest of the baby boomers is only reaching age 69. As this generation gets older, it can become more difficult for them to live comfortably on their own, or in their current homes due to a variety of reasons. These can range from ailments, the need to downsize, and mobility issues.
As a real estate agent, it’s critical to know what questions to ask your senior clientele. For example, if they don’t drive, ask if walking to nearby locations would be important to them. If they have chronic ailments, do they need to be near a medical facility? Having a list of questions typed out can make your senior client feel well taken care of so you can better meet your client’s needs.
Agents can sharpen their strategies by enrolling in widely available courses that explain effective methods for catering to baby boomers. Want to know which courses and certificates will help you better serve your senior clients? Click here to read the full article in NAWRB Magazine.