In today’s day and age leveraging technology in your business should be one of your top priorities, and with the variety of services from which to select, you must be an expert at choosing the right technology at the right time.

A recent survey from Microsoft, Customer Expectations are Evolving: How Technology Helps SMB’s Meet Customer Demands, reveals:

 –  50 percent of consumers prefer interacting with businesses digitally versus in person

 –  49 percent prefer to sign contracts or other documents digitally

 –  57 percent say it’s important that a business remembers them and their preferences

Strategically utilizing technology to best serve your customers needs to be an unmoving tenet in your customer service that evolves alongside technological innovations. Accommodating your consumer is the ticket to success, and having repeat customers who see you as their go-to real estate agent will drive your sustainability.

Continue reading →