Every entrepreneur knows age-old business advice—study your market, build relationships, know your competition, find a mentor, have a business plan—as well they should; it’s decisive advice that works. But what can you do when you have invested in these proven strategies for years, built your business on them, and suddenly plateau?

Business strategists and other successful entrepreneurs can provide sage words, but you know your business best. If you’re employing a technique you innovated, you can beautifully separate yourself from the competition.

In a blog post last year, Gary Vaynerchuk, “serial” entrepreneur, investor and public speaker stated, “Your 2016 plan should be to start paying attention to the white space; where are things not happening yet that you think could be huge?”

This is the mindset needed to take your business to places it has never been; where are the empty spaces, the opportunities, in which your business can become a pioneer? How can you expand your book of business through innovation?

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