At a gathering of local real estate agents, Long Beach broker Sonia Moncayo said she loves selling to single women, as one herself. But more than that, it’s just good business.

“They have money, they have savings, and they are happy with their own home,” Moncayo said.

Single women are the largest group of homebuyers after married couples, making up 15 percent, according to the National Association of Realtors. And that’s got the industry increasingly interested in promoting female homeownership.

Moncayo, president-elect of the Los Angeles chapter of the National Association of Hispanic Real Estate Professionals, said she plans to shift more attention to women homebuyers under her tenure.
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The National Association of Women in Real Estate Businesses (NAWRB) works to bring women to the forefront of the housing industry with accountability and results by increasing the number of women in the boardrooms and executive offices of America.

Along with their advocacy, NAWRB has several upcoming events to help inform their community of industry develpments and better prepare them to successfully navigate the future of the housing continuum.

NAWRB’s Women’s Homeowndership Initiative & Calendar

NAWRB’s National Women’s Homeownership Initiative (WHI) is committed to increasing women’s homeownership throughout the country. As women make advancements in our workforce, it is imperative to strengthen their growth with strong economic foundations. As more women achieve homeownership, they will secure their progress and thus pave the way for future generations while lowering the number of women living below the poverty level.
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